The Fork & Carrot is a unique lifestyle website centred around vegan beer and food pairing information. Featuring vegan beers, breweries and food, the website has a niche market but strong and ever-increasing following.
We were tasked with designing and building a new website to complement a regular drinks column that features in the award-winning Vegan Life magazine.
The main objectives of the new website were to provide a space to publish long-form essays in addition to beer reviews, ideas for food and drink pairings, and information on upcoming events.
From the new logo, a clear identity was formed which was reflected in the website. Gold and silver were chosen as the primary colours for the site with a natural, organic background. Clear typography was important to allow the content-heavy website to be easily read.
The home page needed to become a hub for any new information that was added to the website; from beer reviews to upcoming events. Having clearly defined areas helped to achieve this and direct the user to the most recent content.
Contact us today to find out how we can help...
Copyright © 2011-2020 Tor New Media - All Rights Reserved