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Copywriting is the art of writing compelling text for the purpose of advertising or other forms of marketing, including websites. The finished product often referred to as copy, is written content with the intention of increasing brand awareness and ultimately to persuade the reader to take a specific action.

Copywriting is the craft of selling people on an idea, brand, or ideology. The most successful copywriting combines the products and ideology of a brand to create a story that the reader connects with. Copywriting is advertorial in character as its main objective is to get the reader to use a brand’s products or services.

Copywriting is one of the most important elements in all forms of marketing and advertising. Copywriting consists of the words that marketers use to try to get the reader to take a particular action after reading them.

Think of copywriting as like a call-to-action, but on a much larger scale. Copywriters are trying to get the reader to feel, think or respond. 

Difference between copywriting and content writing

The largest difference between copywriting and content writing is in its purpose. Copywriting is selling the idea of your brand and getting the reader to form an emotional connection with it; the primary goal of content writing is to deliver valuable content while subtly telling the reader about your brand.

We can help you with powerful written content for your website that your users will not only connect with but also respond to.

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