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Search Engine Optimisation

Search Engine Optimisation

Search Engine Optimisation (SEO) is the practice of increasing both the quantity and quality of traffic to your website through organic search engine results.

We can help you to increase visitors to your website who are genuinely interested in the products and services that you offer. 

Keyword Research & User Intent

The process of optimising a website for search engines starts with keyword research and user intent. It's important to understand the keywords that users are using to find websites similar to yours rather than assuming what they are searching for. The user intent is the goal or intention your user has when entering a search term into a search engine. 

Once this critical research has been made, search engine optimisation can be divided into three key areas:

On-Site SEO

On-site SEO (also called on-page SEO) is the practice of optimising the content on a website to rank higher on search engines and gain more relevant traffic. There are many forms that this can take, from optimising images to writing blog posts.

We can help create an SEO strategy that includes ensuring your current pages are fully optimised and generating new content targeted at your relevant keywords.

Off-Page SEO

Off-page SEO (also known as off-site SEO) relates to actions made outside of your website to positively increase your rankings within the search engine results pages (SERPs). 

Primarily this is achieved through the use of obtaining links to your website from other relevant, high-quality sites. Search engines see these links as a vote of confidence for your site and will increase your rankings because of this.

We can help identify high-quality, relevant websites that can link to yours and help increase its position on the search engine results pages (SERPs). 

Technical SEO

Technical SEO is the process of improving the technical aspects of a website to increase its appearance in the search engines. By increasing the speed of a site, making it easier to crawl and understandable for search engines key to technical SEO.

If you have an existing website, we can help you understand the areas that need improving and make any changes for you.

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