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16 June 2020
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Search engine optimisation is a long and complex process, but these 10 quick wins will help you get visible results.
There is no silver bullet when it comes to search engine optimisation, with high rankings in the Search Engine Results Pages (SERPs) the outcome of many months worth of time and effort. Generally, it can take around 6 months before you can start to see an increase in performance.
However, several changes can be quickly implemented on your website that will give your site a boost and allow you to see visible results within weeks.
Over time there will be links left to pages on your website which no longer exist. If someone were to click on one of these links they will get sent to a 404 error page. Not only is it a negative user experience, but it will also increase your bounce rate.
This can easily be avoided by using Google Search Console to discover if there are links that refer to 404 pages and turn them into proper redirects.
Whenever an image is displayed on a website there is the option to provide alternative text, known as alt text, to describe the appearance and function of an image on a page.
Alt tags provide better image descriptions to search engines, helping them to index an image properly. Well optimised alt tags give Google a more reliable idea of the keywords you’re trying to rank for.
In simple terms, an XML sitemap is a list of all the pages on your website. Essentially, it serves as a map to tell search engines what content is available and how to find it.
Search engines can crawl your site more effectively if you have a well-structured XML sitemap. It shows the links to where they can find your pages, how they are structured, and when they were last edited.
It's much easier to get an existing page on your website move up a few positions in the search results than a new one.
Research all the links to your website that appear on the second page of Google and improve the on-page optimisation and internal linking to move them onto the first page and increase traffic.
Using rich snippets on your website can help to tell Google what your content is about. These rich snippets can be used to identify reviews, products, people, businesses, questions and more.
If your structured data is used in search results it can improve your clickthrough rate and lower your bounce rate.
By setting up a Google My Business account for your business your website will start to appear in Google's local search results which sits above the first organic results.
You can improve your possibilities of appearing at the top of the search engine results by ensuring your business name, address, and phone number (NAP) are consistently displayed across the web.
Google regularly updates its algorithms and many of the recent updates have been designed to prioritise mobile-friendly websites. If your site hasn't previously been optimised for mobile devices, you can see large improvements by doing so.
Google may not give ranking priority to websites that use HTTPS over other URLs, but there is still an important reason to make sure your website is secure.
You can quickly reduce your bounce rate, the number of single-page sessions on your site, by ensuring your website is secured by an SSL. When not secure, most modern web browsers will alert the user to this fact meaning they are more likely to leave your site than continue browsing.
It's no secret that search engines love fresh, relevant content. Regularly writing blog posts that answer your customers' questions and provide high-quality content appropriate to your audience can increase your rankings.
Both users and Google favour websites that have been regularly updated. Blogs help to connect with your audience, keep users on your website for longer, and provide an opportunity for internal linking.
Having a dedicated FAQ section to your website not only increases the number of your listings to your site but will also quickly increase your website ranking.
Before creating your FAQ page, it’s essential to answer the questions that your users are asking. You can find these out by asking your employees what customers are asking them or by researching common questions online.
We can help you implement any or all of the recommendations above to help improve the visibility of your website and increase traffic to it.
Contact us today to find out how we can help...
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